Our Technologies

Your customisable DSP, built around your business needs. Fully independent and fully transparent.

DEMAND SIDE PLATFORM (DSP)

Real Time Bidding (RTB) technology allows publishers and site owners to offer their resources to advertisers. But instead of the direct contact with these sites, the buyer can use Demand Side Platforms (DSP).

Unlike direct buying at different ad exchanges, DSP helps choosing only interested audiences instead of certain places for ads. Using Сookies, IDFA and GoogleID, DSP ADREACT can analyse users' interests and preferences and define a proper bid.

DSP enables advertisers to buy audiences, not specific locations for advertising.

Platform analyzed based on user behavior cookies, and on the basis of the bid form.

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Our technology

ADREACT’s platform is made to help you run smoothly campaigns and deliver high performances.

If you use ADREACT, you get a lot of information about a user before any purchase. As a result, every your bid is evaluated according to the pre-defined campaign parameters. DSP can use internal data and combine it with external data by the integration with Data Management Platforms (DMP) or Data Exchange.

Then things are going very easy: RTB system accepts bids and defines a winner. Within only 100-200 ms, the user of a site or an application is impressed by the banner of the advertiser, who evaluated him most.

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Algorithm and programmatic technology

Our Multiscreen Demand Side Platform (DSP) enables you as the agency to manage your clients targeted and effective advertising campaigns in real-time with complete transparency.

Transparency

Gain a better insight and understanding with your ad campaigns with pricing, performance, analytics and reporting.

Inventory

Now you can truly scale your campaigns worldwide and access multiple inventory sources with just one platform.

Control

Decide on your maximum bid at impression (CPM) or click (CPC) level along with advanced targeting, giving you total freedom, control and flexibility to maximize the performance of every impression and click delivered.

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Core features

Gain ease of control over disparate systems and more transparency into performance analytics to optimize ad spend, drive efficiencies and increase ROI.


Save Time

With fewer steps to execution, a centralized environment for all of your data and reporting unified in one place, your time can be used more efficiently and effectively.


Gain Transparency

With full disclosure of the cost, audiences, quality, delivery, and performance of every campaign, you have complete visibility into what’s working and how buying decisions are being made.


Increase Performance

Find the best path to each impression through easy to use audience analytics, performance reports and reallocation tools that make optimization a snap.