Why Video Ads Earn the Most
Rewarded video eCPMs reach $15-$40 in Tier 1 markets vs $1-$5 for banners. Advertisers pay more for engagement, brand recall, and conversion rates.
Video Ad Formats
- Rewarded video: User opts in for reward. 85-95% completion rates. eCPM: $15-$40 Tier 1.
- Interstitial video: Full-screen at transition points. eCPM: $8-$20 Tier 1.
Floor Price Strategy
Video floors should be higher than display. Tier 1 rewarded: $8-$12, interstitial: $5-$8. Adjust every 1-2 weeks. Target 80-90% fill rate sweet spot.
Fill Rate Optimization
- Add 4-6 video demand partners
- Use tiered floor prices (premium tier, mid tier, catch-all)
- Backfill to display when no video demand
- Pre-cache video creatives
Frequency Capping
- Interstitial: 1 per 2-3 minutes
- Rewarded: 5-10 per day (user-initiated)
- First ad delay: 60-90 seconds after app open
Optimal Format Mix
Best apps use: rewarded video (50-70% of revenue), interstitial (15-25%), banner/MREC (10-20%). RevenueFlex manages video waterfall optimization for maximum eCPMs.