The position or layout of our ads is one of the main concerns for some publishers, while keeping it on the sober note to not only keep our revenue but to increase it many think that layout is the only issue and whether we put our ads above or below the fold its not the only factor for ad viewability.
Ad viewability is one the main factors affecting your overall revenue if it is not the first. Advertisers put enormous emphasis on viewability and publishers generally are not paid for unviewable ads. Luckily, publishers are able to access ad viewability metrics and there are some easy ways to increase viewability. Let’s list some of them.
Publishers should always aim to improve user experience and accordingly site engagement. When the user is having a bad time navigating through the website cluttered with ads, the publisher might leave and never come back. When the content is engaging and the user is not bothered by navigating the site, time spent on the website and accordingly ad viewability will increase. If the user is spending enough amount of time in the website, the publishers can take advantage by placing ads close to content.
Page loading speed is also essential for ad viewability. Publishers should make sure that adsare visible before user moves to another part of the website. Reducing number of passbacks, using asynchronous calls and applying lazy loading are some of the best practices.
Ad sizes aldo make much difference on viewability. Vertical ads (e.g. 120×600, 160×600, 300×600) tend to have better viewability rates simply because users read content from top tobottom and are exposed to ads for a longer time. Also sticky ads, the ones do not change position even when the user scrolls down the page, tend to have better viewability rates for predictable reasons.
In AdReact we have the necessary tools to help you increase the viewability of your ads and boost you revenue without worsening user experience. We achieve this by using sophisticated machine learning techniques. If you are interested in increasing your ad viewability rates and ad revenue please contact us.