Accelerated Mobile Pages also known as AMP is a project backed by Google to providepublishers a way to load pages quickly on mobile devices. Many major websites andnewspapers started using AMP to offer mobile users a better and faster experience and as aresult many of them saw an increase of at least 23% in returning visitors from users comingfrom mobile search.

Google also provide all the guidelines to make your website google-friendly and this includesAMP which has additional guidelines specific to it. And since it’s a known fact that pagespeed is a ranking factor for Google search, it is highly recommended to considerimplementing AMP on your website if you haven’t already.

How can AMP maximize your revenue?

When you increase user satisfaction level you guarantee that many of them would bereturning multiple times to your website and increase the chance that they will become aregular visitor thus increasing the overall traffic of your website. This could also mean thatGoogle will be ranking your website better than other competitors in the search results. Other than that, AMP can also be useful for ads as it can increase the viewability and click-through rates without disrupting the user. These ads would load faster than traditional type ofads and this means an improvement for monetization.