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Category: Optimisation

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What Is AMP And Why You Should Use It?

Accelerated Mobile Pages also known as AMP is a project backed by Google to providepublishers a way to load pages quickly on mobile devices. Many major websites andnewspapers started using AMP to offer mobile users a better and faster experience and as aresult many of them saw an increase of at least 23% in returning […]


Choosing Between Synchronous And Asynchronous Rendering For Your Website

When it comes to maximizing revenue of your website there are many aspects ofoptimization that we consider. These aspects such as page layout, content quality, trafficsources and others. But there are also other factors that can be controlled using the featureson your ad server (Google Ad Manager / DoubleClick for Publishers – DFP) Synchronous and […]


How Can You Avoid Banner Blindness?

It’s not a secret that most websites around the world wide web are thriving solely on digitaladvertising and it is considered the main income source for many publishers. Still the mostdominant type of advertising are the good old banner ads.Do people really still click onthose ads? Well, to put things in perspective the first banner […]


How to earn more with better ad placement

Where we put ads on our page is as important as receiving traffic. An ad unit on the header may not have the same effect as an ad on the right side bar, or an ad with a different size at the same position may have much different returns. Finding most attractive ad positions those […]


Boost your revenue by increasing viewability

The position or layout of our ads is one of the main concerns for some publishers, while keeping it on the sober note to not only keep our revenue but to increase it many think that layout is the only issue and whether we put our ads above or below the fold its not the […]


Alternative ways to monetize your videos

Since digital world met video monetization it started to be the first importance for many publishers. Nowadays, it is hard to find a publisher who didn’t try or doesn’t plan to try monetization of video content. Video monetization is an exhaustive topic on its own and a blog post is far away from explaining even […]