Pinterest is an excellent tool to drive curious readers to your newly created content. It is becoming a network where people not only make visual vision boards but also search for articles about topics that go from home improvement, pregnancy, coding, life advice, fashion, etc.
Here are some methods that can work well to use Pinterest as a tool to drive traffic to your website:
First of all, you can create a board that includes specifically your articles, this way anyone looking for a topic or keyword related can stumble upon your website entry. You can choose to make the title of your Pinterest board the same as your website title. After you write a post you can pin it to your board and you can specify a small summary or quote from your own article, an image that represents your post (very important since Pinterest is at first hand very visual). Finally, you can include a link directly to your website entry.
As a second step, you can create some boards that relate to the topic you promote with your articles. For example, if your website content is about healthy living, a board full of healthy foods or lifestyle tips that take users directly to your website.
Engaging with the followers of your boards will become important as you want any user to become your regular visitor, some keys to engaging with users are to post original and relevant content. You should follow back your followers, keep yourself updated on the trends they follow, re-pin your own followers and look out for the leaders in topics your own followers find amusing.
Another excellent way to drive traffic through Pinterest is using contest boards, any contest is engaging and will drive a lot of traffic to your blog.
Don’t forget to include a Pin it button on your blog as this will help you reach the followers of your readers and works like word of mouth to increase your traffic. This button can create a big increase in referral traffic to your website.
In AdReact we have the necessary tools to help you increase the reach of your social media assets including Pinterest and boost your revenue with advanced monetization techniques. If you are interested in maximizing your ads revenue please contact us.
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