You check your mediation dashboard every morning. Revenue is up 5 percent. You check demand partner dashboards and numbers do not match. Which is right?...
Programmatic advertising is the backbone of most app monetization strategies. But direct deals with advertisers who want guaranteed placement can command 2...
If you have been monetizing apps for more than a year, you have seen the pattern: revenue climbs steadily through October and November, spikes dramatically...
Most publishers can tell you their eCPM to two decimal places. They know their fill rate by geo and format. They track ARPDAU daily. But ask them how long...
Ask ten app publishers what their most important monetization metric is, and you will get ten different answers. eCPM. Fill rate. Total revenue. Impressions...
Every monetization team knows the feeling: you are confident that a waterfall change will improve revenue, but the moment you push it live, you hold your...
There is a hidden cost to every ad SDK you integrate into your app. Each one adds to your binary size, increases cold start time, introduces potential...
Most mobile game and utility app developers set up their Google Ad Manager waterfall once and never touch it again. That single decision could be costing you 20-30% of your ad revenue every month.