Blog

Maximize revenue with app open ads using smart frequency capping, timing strategies, and eCPM benchmarks.

Understand how traditional waterfalls and unified auctions differ in revenue, latency, and transparency for publishers.

Learn how native ads boost engagement and eCPMs in mobile apps with practical integration patterns and GAM setup tips.

Compare Unity LevelPlay and AppLovin MAX mediation platforms across bidding, networks, reporting, and revenue.

Maximize ad revenue in emerging markets with strategies tailored for low-eCPM regions and growing mobile audiences.

Optimize banner ads in your mobile app with the right sizes, placements, and refresh rates to maximize eCPM.

A complete guide to app-ads.txt: what it is, how to set it up, and why it protects your mobile app ad revenue.

Learn when and how to show interstitial ads in mobile games to maximize eCPM without hurting player retention.

Learn how header bidding works on web versus in-app, including Prebid.js, SDK bidding, Google Open Bidding, and yield impacts.

Understand the difference between Google Ads and AdMob, when to use each, and when to upgrade from AdMob to Google Ad Manager.