Besides Google and Facebook, AdReact has cooperation with and has access to many exchanges, demand side platforms, agencies and direct advertisers. Our aim is to increase ad fill-rates and enable maximum bid pressure on each impression. We strike deals with global and regional demand partners continuously to diversify and enrich our demand pool. In addition to increasing competition on current display and video space with additional sources, we aim to maximize overall yield without overpopulating with standard ads. Here comes native advertising as a solution. Native is a pillar of our holistic yield maximization strategy. We are trying to enhance our partnerships with native ad networks and encourage our publishers to utilize them.